Meet Debora Siyaya
Debora Siyaya is a Malawian Communications Specialist based in South Africa.
So, what is a Communications specialist?
A communications specialist is similar to a Public Relations Specialist .
They are responsible for building and maintaining relationships between a company or brand they represent and the outside world.
They say that communication is KEY in everything that you do in life.
Therefore, it will do you well to take some notes from this girl right here.
It was therefore a pleasure for us to have a catch with this branding expert about her amazing work, enjoy her interview.
Who is Debora Siyaya
I’m a 28 year old, born in Malawi but raised in SA.
I’m a Senior Communications Specialist by profession and I have a love for creating content.
Tell us about your work
I’ve always been in the PR and Communications space, either working with brands from an agency level or being the client and working with content creators.
That’s where my love for influencing and creating content came about .
Working with Influencers made me realise that I could also work in the same space as a passion project but also maybe even do better at it;
Because I have the knowledge and advantage of being on the corporate side and knowing what brands like.
How did Debora Siyaya get started?
I got started by just creating content.
I created organic content on my Instagram that I knew would be appealing (pretty much creating my aesthetic) and signed up with some content creation platforms.
After that, my profile became more noticeable and brands started reaching out to me.
How long have you been at it?
I’ve been creating content for less than a year.
It’s only recently I took it more seriously after realising that I could make this a part time career and make some income out of it.
I also just started my own YouTube channel and I hope to reach a wider audience.
What is your advice to other people who would like to follow in your footsteps?
Just start. You can perfect it along the way.
Seek inspiration from content creators you look up to.
There is nothing wrong with imitating and recreating some of the content they have created.
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination” Jim Jarmusch
How can they get started?
Start by seeking inspiration and researching.
‘Pinterest’ and “We Heart It” is always a great place to start for inspiration and aesthetic.
Where do you see Malawian Millennials in the next 10 years?
I think Malawian millennials are doing great from what I see.
They are getting more recognised for their authenticity without being “Americanised”.
I think the next 10 years will unearth more curators in respective industries.
Do you feel Malawians support each other enough? if yes, how and if no, then why?
From what I have been exposed to I think so.
With the world going at digital pace, it’s nice to see pages like yours @visitmalawi and other pages like Malawian Girls Killing it showcasing different Malawians from all over the world.
It might seem irrelevant but I think it’s a great place to start.
If you could have one open door that could elevate your work and brand, what would you wish and hope for?
Being a brand ambassador or face of a brand would open huge doors for me.
Influencing is great, but being affiliated with a prestige brand would be amazing.
How can people get in touch with Debora Siyaya?
You can get a hold of me on email at firstname.lastname@example.org or you can drop me a DM on my Instagram @deborasiyaya
Last but not least, are you single or taken?
I’m in a very serious relationship
Thank you for taking this time to chat with us, it has been so breathtaking to hear from a Malawian millennial go-getter!
We wish you all the best in all your endeavours.
Connect with Debora Siyaya
Connect with Debora on Instagram @Deborasiyaya
About these Series: Malawians of Influence
When we started our Malawians of Influence Series, it was only meant to be for a couple of weeks. However, we had an overwhelming response and we will carry on with these series indefinitely, spotlighting some of Malawi’s Best.
We will bring you Artists, Musicians, Singers, Songwriters, Fashion Designers, Influencers, Socialites, DJ’s, Entrepreneurs, Digital Content Creators and Videographers.
But that is not only it, we will bring you millennial activists, politicians etc….
Our aim with these series is to celebrate the best and bring them to your attention in our SPOTLIGHT Section.
Do you know a Malawian we should celebrate? Drop us an email and let us know who they are and why.
Signs of Better Days to Come
The infection curves of Covid-19 are beginning to show signs of flattening in some parts of the world.
We therefore hope that each of you and yours are starting to see some respite from days of confinement and constant worry.
The world is certainly not out of the woods yet, but it’s nice to be able to think of what comes after all of this in a more realistic light.
Today we are so pleased that we are able to collaborate with this beautiful and talented Malawian #BossGirl, Debora Siyaya.
Thank you for visually taking us along into your world.
Disclaimer – Please read!
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